Belle + Bella’s story begins in 1967, when our founder immigrated from Greece to the United States, bringing with him not just a love for his homeland but also a deep appreciation for the traditional foods that had nourished his family for generations, especially Greek yogurt.

But when he tried to find the same thick, creamy yogurt in American grocery stores, he came up short. What he tasted didn’t match the quality or purity he remembered from back home. So, like any resourceful home cook and innovator, he decided to make his own.

Out of that desire, the original Yogomagic yogurt maker was born. A simple, easy-to-use device that allowed families to create delicious homemade yogurt right in their own kitchens. It wasn’t just about food; it was about tradition, health, and taking control of what we put in our bodies.

From a Yogurt Maker to a Probiotic Pioneer

From a Yogurt Maker to a Probiotic Pioneer

What started as a small yogurt-making company quickly evolved into a larger mission: to create natural health solutions rooted in probiotics and wellness science.

In 2012, Belle + Bella launched the YoMagic Automatic Yogurt Maker, a modern version of the original, featuring the first-ever ceramic inner container (more durable than glass, and a safe alternative to plastic). Alongside it came the world’s first non-dairy/vegan yogurt starter, giving people with dietary restrictions the ability to make clean, allergen-free yogurt at home.

As research on probiotics grew, so did we. Belle + Bella began developing innovative probiotic supplements, expanding our expertise beyond yogurt to meet the growing demand for gut health, immune support, and even skin wellness.

quality over convenience

We’ve stayed committed to the same values since day one:

  • Quality over convenience
  • Innovation with integrity
  • Care for your health as if it were our own

All our products go through rigorous testing and quality control, from raw ingredients to final packaging. We partner with trusted suppliers and verify our strains through institutions like The Pasteur Institute, and every batch is issued a Certificate of Analysis to guarantee potency and purity.