Effective Date: October 13 2025
This Privacy Policy describes how Belle & Bella ("we," "us," or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from our website at www.belleandbella.com (the "Site").
1. Information We Collect
We collect "Personal Information," which is information that identifies, relates to, describes, or is capable of being associated with you.
A. Information You Provide Directly to Us (Order Information):
- Contact Details: Name, billing address, shipping address, email address, and phone number.
- Payment Information: Payment details (including credit card numbers) which are securely processed by our third-party payment processors, Shopify and Shop Pay. We do not directly store full credit card numbers.
- Communications: Information you provide when contacting us with questions or support requests (e.g., via sales@belleandbella.com).
B. Information Collected Automatically (Device Information): When you visit the Site, we automatically collect certain information about your device and interaction with the Site.
- Log Data: IP address, browser type, Internet service provider, time zone, and date/time stamps.
- Tracking Data (Cookies): Information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site.
2. How We Use Your Personal Information
We use your Personal Information for the following purposes:
- To Fulfill Orders: To process your payment, arrange for shipping, provide you with invoices and/or order confirmations, and manage your account.
- Communication: To communicate with you regarding your order, shipping updates, and to respond to your customer service inquiries.
- Marketing & Advertising: To send you newsletters and promotional materials (only if you have opted in), and to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
- Security & Fraud Prevention: To screen our orders for potential risk or fraud (e.g., using your IP address).
- Site Improvement: To improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site).
3. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above.
- Service Providers: We share information with third-party vendors, service providers, or agents who perform services for us or on our behalf. This includes payment processors, shipping carriers (USPS or UPS), and email service providers.
- Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:https://policies.google.com/privacy?hl=en-US
- Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
4. Cookies and Tracking Technologies
We use cookies to enhance your experience. You have the right to choose whether or not to accept cookies. Most web browsers are set to accept cookies by default, but you can usually modify your browser setting to decline cookies if you prefer. However, please note that if you choose to decline cookies, some portions of our Site may not function properly.
5. Your Rights
Depending on your location, you may have rights regarding your personal information, including the right to:
- Access: Request copies of your personal data that we hold.
- Correction: Request that we correct any information you believe is inaccurate or incomplete.
- Deletion (Erasure): Request that we delete your personal data, under certain conditions.
- Opt-Out of Marketing: Request that we stop using your personal data for marketing purposes.
To exercise any of these rights, please contact us using the contact information provided below.
6. Data Retention
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at sales@belleandbella.com.